Allbelly
D2C skincare brand scaled from ₹0 to ₹18L/month in 90 days on Shopify.
Project Details
Results
Allbelly had strong Instagram traction but no website. Their founder was manually taking orders via DMs and losing sales every day — no product pages, no checkout, no way to scale paid ads. They needed a launch-ready Shopify store that could handle a Meta ads push within 3 weeks.
We scoped a full custom Shopify build in 14 days: ritual-story homepage, ingredient explainer modal, pack-size variants, before/after gallery sections, and COD + Shiprocket integration. We then ran a 2-week CRO sprint post-launch — fixing above-the-fold hierarchy, adding urgency signals, and cutting checkout steps from 4 to 2.
Gallery
Process
Discovery & Scope
3-day brand workshop. Audited Instagram content, competitor stores, and defined the sitemap, page hierarchy, and conversion goals before touching Shopify.
Design & Build
14-day custom build: ritual-story homepage, PDP with ingredient breakdown + pack-size variants, collection pages with filter sidebar, and mobile-first checkout flow.
Launch & Ads Readiness
Shiprocket + Razorpay setup, COD configuration, Facebook Pixel + GA4 events, and meta tags optimized for ad landing pages before the campaign went live.
CRO Sprint
Weeks 3–6: A/B tested headline copy, moved trust badges above the fold, simplified checkout to 2 steps, added skin-type quiz. Conversion rate moved from 1.1% to 3.8%.
We went live in 14 days and hit ₹18L in the first 90. The CRO work after launch made the biggest difference — the team knew exactly what was leaking revenue and fixed it fast.
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