Faster Store. More Conversions.
Speed optimization and conversion-rate optimization, bundled into one project — Core Web Vitals fixes and buying-flow improvements delivered together instead of as two separate engagements.
A Faster, Higher-Converting Store
Speed and conversion, fixed together — because they usually break for the same reasons.
Core Web Vitals Fixes
Image, script, and layout fixes targeting LCP, FID, and CLS improvements.
- Image compression and lazy-loading
- Render-blocking script cleanup
- Layout-shift fixes for a stable page
- Before/after Lighthouse comparison
Buying-Flow Optimization
Product page, cart, and checkout friction points identified and fixed.
- Product-page layout and information hierarchy reviewed
- Cart and checkout friction points identified
- Add-to-cart and buy-flow fixes implemented
- Fixes validated with real test orders
Heatmap & Session Review
Real customer behaviour analysed to find exactly where visitors drop off.
- Heatmaps reviewed for scroll and click behaviour
- Session recordings analysed for drop-off points
- Findings mapped to specific, fixable issues
- Priority list built from real customer behaviour, not guesswork
Mobile Performance
Mobile load times and usability improved, where most of your traffic converts (or doesn't).
- Mobile-specific load-time improvements
- Touch targets and navigation reviewed
- Mobile checkout flow tested end to end
- Tested across real device sizes, not just emulators
Trust & Offer Placement
Reviews, badges, and offers repositioned where they actually influence buying decisions.
- Reviews and ratings repositioned for maximum impact
- Trust badges placed near add-to-cart and checkout
- Offers and urgency elements reviewed for effectiveness
- Above-the-fold hierarchy tested for clarity
Before/After Report
Lighthouse scores and conversion metrics measured before and after, so impact is visible.
- Lighthouse scores measured before and after
- Conversion metrics tracked for the support window
- Findings and fixes documented in a final report
- Clear before/after comparison, not vague claims
Every Optimization Deliverable
One audit, one project, both sides of the same problem fixed.
| Deliverable | Essential | Growth | Advanced |
|---|---|---|---|
| Price | ₹34,999 | ₹59,999 | ₹89,999 |
| Delivery | 7–10 days | 12–16 days | 18–22 days |
| Templates optimized | 1 | Up to 3 | Unlimited |
| Funnel review | Basic | Heatmaps & sessions | Full acquisition-to-purchase |
| Checkout friction review | — | ✓ | ✓ |
| Trust & offer placement fixes | — | ✓ | ✓ |
| Advanced JS/CSS performance tuning | — | — | ✓ |
| Tracking report | Before/after | Before/after | 30-day |
| Support | 15 days | 30 days | 45 days |
Store Optimization Packages
Fixed scope. Speed and conversion, fixed together.
Optimization Essential
Best for stores needing a first speed + CRO pass.
Stores that have never had a dedicated speed or conversion pass.
- Core Web Vitals audit & fixes
- Basic funnel review
- 1 product template optimized
- Mobile performance fixes
- Before/after report
- 15 days post-launch support
Optimization Growth
Best for stores running ads and needing measurable lift.
Stores running paid traffic and needing measurable conversion lift.
- Everything in Essential, plus:
- Heatmaps & session recordings
- Up to 3 templates optimized
- Checkout friction review
- Trust & offer placement fixes
- 30 days post-launch support
Optimization Advanced
Best for large catalogues needing a full funnel overhaul.
Large catalogues needing a full funnel and performance overhaul.
- Everything in Growth, plus:
- Full acquisition-to-purchase funnel review
- Unlimited templates optimized
- Advanced JS/CSS performance tuning
- 45 days post-launch support
- 30-day tracking report
*Prices are tentative and may vary based on your store's requirements.
Every deliverable, side by side
The complete checklist behind each package — not just the highlights.
| Deliverable | Essential | Growth | Advanced |
|---|---|---|---|
| Optimization Deliverables | |||
| Core Web Vitals audit & fixes | |||
| Mobile performance fixes | |||
| Basic funnel review | |||
| Before/after report | |||
| 1 product template optimized | — | — | |
| 15 days post-launch support | — | — | |
| Heatmaps & session recordings | — | ||
| Checkout friction review | — | ||
| Trust & offer placement fixes | — | ||
| Up to 3 templates optimized | — | — | |
| 30 days post-launch support | — | — | |
| Full acquisition-to-purchase funnel review | — | — | |
| Unlimited templates optimized | — | — | |
| Advanced JS/CSS performance tuning | — | — | |
| 30-day tracking report | — | — | |
Scope, charges & what's not included
What we fix, how this differs from single-focus services, and charges outside scope.
Key Areas We Fix
- Core Web Vitals (LCP, FID, CLS).
- Image & script optimization.
- Mobile load time & usability.
- Funnel drop-off points via heatmaps & session recordings.
- Product page & checkout friction.
- Trust signal & offer placement.
Bundled vs. Standalone Speed / CRO
- Speed Optimization alone fixes Core Web Vitals only.
- Product Page CRO alone fixes buying-flow friction only.
- This service bundles both into one project, one audit, and one price — since slow pages and poor conversion usually share root causes.
Not Included
- Full store redesign (see Redesign).
- New theme development.
- Paid advertising management.
- Copywriting beyond on-page fixes.
- Ongoing monthly optimization retainer.
Additional Charges
- Additional template optimized beyond tier: ₹5,000–₹12,000.
- Advanced JS/CSS performance work beyond scope: ₹15,000–₹30,000.
- Extended 60-day tracking report: ₹5,000.
Payment Terms & Guarantees
- 50% advance, 50% before final report.
- Access to Shopify admin, GA4, and heatmap/session tools (or setup of these) provided before work begins.
- Conversion and speed improvements are our focus, but exact percentage gains depend on traffic quality and are not guaranteed.
Frequently asked questions
Faster Store. More Sales.
Tell us about your store and traffic. We'll come back with a scope and fixed price — free and fast.
