Munchief
Shopify build for a D2C snacking brand selling roasted makhana and prebiotic sodas.
Project Details
Results
Munchief launched with two product lines that shop nothing alike — five roasted makhana flavours (Chiku's Noodle Blast, Kunnu's Pickle Punch, Tantan's Salt Pop, MIMI's Chutney Pop, Sunny's Pop'n'Pani) and four prebiotic sodas (Guava Chilli Lime, Nimbu Jeera, Jamun Jeera, Mixed Berry). Each flavour is a named character with its own personality, but a stock Shopify catalog flattens that into a grid of identical tins. Worse, the brand's economics depend on multi-packs — 70g tins, 20g×6 tasting pouches, 6- and 12-pack sodas — and a default product template gives a first-time buyer no reason to pick anything but the cheapest single.
We built the storefront around the brand's own line — "This is not a snack. This is a scene." The homepage leads with flavour personality instead of nutrition panels, and each makhana gets a character-led PDP that carries its own art, flavour notes, and the roasted-not-fried, gluten-free, no-added-sugar proof points. A "Build Your Bundle" flow lets buyers mix flavours across both lines in one cart action, a flavour quiz routes undecided visitors straight to a matched SKU, and pack-size selectors surface per-unit savings on the 6- and 12-packs so the multi-pack is the obvious pick, not the expensive one.
Gallery
Process
Discovery & Scope
Mapped both product lines, the nine flavours, and every pack permutation — then decided what belonged on a shared template versus what each character needed on its own before touching Shopify.
Design & Build
Built the flavour-first homepage, character-led PDP template with per-flavour art and claim badges, collection filtering by line and flavour profile, and pack-size selectors with per-unit pricing.
Bundles & Quiz
Shipped the Build Your Bundle mix-and-match flow across makhana and soda, plus a flavour quiz that drops a matched product into cart — turning browsing into a pick rather than a scroll.
Performance & CRO
Compressed and lazy-loaded the flavour art, trimmed checkout steps, and moved bundle savings above the fold on the PDP — lifting average order value 37% and add-to-cart 44%.
Our flavours have personalities and the old setup buried them in a grid. The new PDPs and the bundle builder let people shop the way we actually talk about the brand — most carts are multi-packs now.
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