Shopify CRO Audit — Find Where You're Losing Customers.
Find exactly where your Shopify store is losing customers and receive a prioritized roadmap to improve conversion rate, add-to-cart rate, checkout completion and revenue per visitor. Audit and recommendations only — implementation is quoted separately.
A Clear Picture of Where You're Losing Customers
Diagnose, prioritize, recommend — a roadmap you (or any developer) can act on.
GA4 Funnel Analysis
Session-level drop-off data identified for every page in your purchase funnel — pinpointing exactly where visitors give up.
- Drop-off percentage reviewed page-by-page across your purchase flow
- Traffic-source and device-wise conversion analysed from Professional up
- Add-to-cart and checkout drop-off analysed as separate funnel steps
- Findings benchmarked against what's typical for stores like yours
Heatmaps & Session Recordings
Behaviour analysis showing exactly where visitors hesitate, scroll away, or abandon — not just where they click.
- Microsoft Clarity/heatmap setup or review from Professional up
- Scroll-map and session-recording review to spot real user friction
- Detailed heatmap and click-behaviour analysis at the Advanced tier
- Used as evidence behind every prioritized recommendation
Page-Level Audit
Homepage, product, collection, cart and checkout reviewed individually against proven CRO patterns.
- Homepage, navigation, search and collection pages reviewed
- Product-page, cart and checkout journey audited step by step
- Landing pages included in the page-level audit from Professional up
- Mobile UX reviewed separately from desktop at every tier
Prioritized Issue List
Every finding rated by severity and impact, so you fix what actually moves revenue first — not just the easy wins.
- Quick-win recommendations flagged separately from bigger fixes
- Severity/impact rating and effort-vs-impact prioritization from Professional up
- Screenshots and annotated examples attached to each finding
- Development recommendations handed off ready for any developer
Mobile Conversion Review
Mobile-specific behaviour, speed and checkout friction reviewed separately from desktop.
- Mobile UX reviewed as its own audit item at every tier
- Mobile behaviour analysis added from Professional up
- Mobile vs desktop behaviour compared at the Advanced tier
- Basic speed/performance review included from Essential
A Roadmap, Not Just a Report
A prioritized action plan — quick wins, medium-term fixes, and a testing roadmap — ready to hand to any developer.
- CRO opportunity roadmap included from Professional up
- Up to 10 prioritized CRO hypotheses and a 90-day roadmap at Advanced
- A strategy call included at every tier to walk through findings
- Implementation is quoted separately once you've seen the roadmap
Compare the 3 CRO audit packages
See exactly what's included at each tier before you pick a plan.
| Deliverable | Essential | Professional | Advanced |
|---|---|---|---|
| Price | ₹14,999 | ₹29,999 | ₹49,999 |
| Delivery | 4–5 days | 7–10 days | 12–15 days |
| CRO findings | Up to 25 | Up to 50 | 80+ |
| Shopify Analytics | Basic | Detailed | Advanced |
| GA4 funnel analysis | Basic | ✓ | Advanced |
| Heatmaps | — | ✓ | Advanced |
| Session recordings | — | ✓ | Advanced |
| Competitor analysis | Basic | Detailed | Advanced |
| Homepage audit | ✓ | ✓ | ✓ |
| PDP audit | ✓ | Advanced | Advanced |
| Collection audit | ✓ | ✓ | Advanced |
| Cart audit | ✓ | Advanced | Advanced |
| Checkout review | ✓ | ✓ | Advanced |
| Mobile CRO | ✓ | Advanced | Advanced |
| AOV analysis | — | ✓ | Advanced |
| CRO hypotheses | — | Basic | Up to 10 |
| Testing roadmap | — | Basic | 90 days |
| Strategy call | 30 min | 60 min | 90 min |
Shopify CRO Audit Packages
Find exactly where your Shopify store is losing customers and receive a prioritized roadmap to improve conversion rate, add-to-cart rate, checkout completion and revenue per visitor.
CRO Audit Essential
Best for small stores wanting to understand basic problems
Best for: Small Shopify stores that want to understand basic conversion problems before investing in redesign or development.
- Audit Deliverables:
- Complete storefront walkthrough
- Homepage CRO review
- Product-page review
- Collection-page review
- Navigation review
- Mobile UX review
- Cart review
CRO Audit Professional
Best for growing brands already spending on ads
Best for: Growing D2C brands already receiving traffic or spending on Meta/Google Ads.
- Everything in Essential, plus:
- Data Analysis:
- Detailed Shopify Analytics review
- GA4 funnel analysis
- Traffic-source analysis
- Device-wise conversion review
- New vs returning visitor analysis
- Product-level conversion analysis
Advanced CRO & Growth Audit
Best for established brands with meaningful traffic & ad spend
Best for: Established D2C brands with meaningful traffic and ad spend that want a complete conversion-growth roadmap before implementing changes.
- Everything in Professional, plus:
- Advanced Funnel Research:
- Complete acquisition-to-purchase journey analysis
- Channel-wise conversion review
- Landing-page performance analysis
- Category/collection funnel analysis
- PDP funnel analysis
- Cart abandonment review
*Prices are tentative and may vary based on your store's requirements.
Every audit deliverable, side by side
The complete checklist behind each package — not just the highlights.
| Deliverable | Essential | Professional | Advanced |
|---|---|---|---|
| Audit Deliverables — Essential | |||
| Complete storefront walkthrough | |||
| Homepage CRO review | |||
| Product-page review | |||
| Collection-page review | |||
| Navigation review | |||
| Mobile UX review | |||
| Cart review | |||
| Checkout-journey review | |||
| CTA review | |||
| Trust-signal review | |||
| Shipping/return visibility review | |||
| Basic competitor comparison | |||
| Shopify Analytics review | |||
| Basic GA4 review | |||
| Add-to-cart funnel review | |||
Scope, methodology & what's not included
What we measure, how audit vs. optimization differ, and what happens after the audit.
Key Metrics Reviewed
- Conversion Rate.
- Add-to-Cart Rate.
- Cart → Checkout Rate.
- Checkout Completion Rate.
- Average Order Value.
- Revenue per Session.
- Bounce/Engagement.
- Mobile Conversion Rate.
- Product Page Conversion.
- Cart Abandonment.
- CRO is the systematic process of improving the percentage of visitors who complete a desired action, using data to identify and remove friction across the funnel.
Audit vs. Optimization
- CRO Audit: Diagnose → Prioritize → Recommend. No major development is included.
- CRO Optimization: Diagnose → Implement → Track.
- After the audit, findings can lead into Product Page CRO, Landing Page Development, Store Redesign, or full CRO Optimization — whichever the findings point to.
Not Included
- Development implementation.
- Complete redesign.
- Custom Shopify sections.
- A/B test development.
- Product photography.
- Copywriting.
- Paid advertising management.
- SEO campaign.
- Paid analytics/CRO software.
- Custom application development.
Implementation After Audit
- Quick-fix implementation: ₹10,000–₹20,000.
- Standard CRO implementation: ₹25,000–₹50,000.
- Advanced CRO implementation: ₹50,000+.
- Or move directly to the relevant Xydon-Ecom service depending on what the audit finds.
Traffic & Methodology Notes
- For low-traffic stores, the audit relies more heavily on heuristic UX review, Shopify analytics and best-practice analysis.
- For stores with sufficient traffic, we add heatmaps, session recordings, funnel analysis and A/B-test planning.
- A/B testing needs enough traffic and conversions to produce useful results — running tests without sufficient data can produce misleading conclusions, so we use a research-first methodology before recommending experiments.
Payment Terms & Access
- 100% advance for a CRO Audit.
- Since this is a fixed-scope research and strategy service, payment is collected before audit work begins.
- Client should provide: Shopify access.
- Shopify Analytics and GA4.
- Search Console where relevant.
- Meta/Google Ads data if available.
- Existing heatmap data where available.
Frequently asked questions
Find Where You're Losing Customers.
Share your store URL. We'll identify your biggest conversion leaks and come back with a prioritized roadmap — free.
More CRO & Optimization Services
Other ways to turn more visitors into buyers, depending on what's holding your store back.
