A Full Identity. A Custom Theme to Match.
Logo, colour system, and typography designed from scratch — then wired directly into a fully custom Shopify theme built specifically around your new brand.
A Brand and a Theme, Built as One
No mismatch between your identity and your storefront — they're designed together.
Brand Identity System
Logo, colour palette, typography, and iconography designed as one cohesive system.
- Logo concept(s) with revision rounds included
- Colour palette designed for your category and audience
- Typography system for headings and body copy
- Iconography and visual language defined
Custom Theme Build
Homepage, product, and collection templates built from scratch around your new brand.
- Homepage designed and built from scratch
- Custom product & collection templates
- Cart and checkout styled to your brand
- No off-the-shelf theme, no templated look
Reusable Sections
Editable blocks for banners, offers, and proof, styled to match your brand system.
- Editable banner and offer blocks
- Proof and trust sections styled to your brand
- CTA blocks you can manage without a developer
- Consistent styling across every section
Style Guide
A documented style guide so your brand stays consistent across every future asset.
- Logo usage rules and clear space guidelines
- Colour palette with hex/RGB values documented
- Typography scale for future design work
- Reference document for future designers or agencies
Mobile-First Templates
Every template designed and tested mobile-first, since that's where most customers buy.
- Every template designed mobile-first
- Tested across phone, tablet, and desktop breakpoints
- Touch-friendly navigation and buttons
- Fast-loading, image-optimized templates
Every Identity + Theme Deliverable
One project, one team — from logo file to launched storefront.
| Deliverable | Starter | Growth | Premium |
|---|---|---|---|
| Price | ₹69,999 | ₹1,09,999 | ₹1,59,999 |
| Delivery | 3–4 Weeks | 5–7 Weeks | 8–12 Weeks |
| Logo concepts | 1 | 2 | 3 directions |
| Style guide | Mini guideline | Full style guide | Full brand system |
| Custom templates | Up to 3 | Up to 6 | Unlimited |
| Social-media templates | — | ✓ | ✓ |
| Upsell & wishlist blocks | — | ✓ | ✓ |
| Custom app & integration placement | — | — | ✓ |
| Packaging/print-ready assets | — | — | ✓ |
| Support | 15 days | 30 days | 45 days |
Identity + Theme Packages
Fixed scope. A cohesive brand and a store to match.
Identity + Theme Starter
A cohesive identity and custom theme for new brands.
New brands wanting a cohesive identity and custom (not templated) theme.
- 1 logo concept & brand colour system
- Mini brand guideline
- Custom homepage & up to 3 templates
- Reusable sections
- Favicon & brand asset files
- 15 days post-launch support
Identity + Theme Growth
Full brand system with a deeper custom theme build.
Growing brands wanting a full brand system and a more custom theme.
- Everything in Starter, plus:
- 2 logo concepts & full style guide
- Up to 6 custom templates
- Social-media templates included
- Upsell & wishlist blocks
- 30 days post-launch support
Identity + Theme Premium
Full brand system and fully custom theme, top to bottom.
Established brands wanting a full brand system and a fully custom theme.
- Everything in Growth, plus:
- 3 logo directions & full brand system
- Unlimited custom templates
- Custom app & integration placement
- Packaging/print-ready brand assets
- 45 days post-launch support
*Prices are tentative and may vary based on your store's requirements.
Every deliverable, side by side
The complete checklist behind each package — not just the highlights.
| Deliverable | Starter | Growth | Premium |
|---|---|---|---|
| Identity + Theme Deliverables | |||
| Custom homepage & templates | |||
| Reusable sections | |||
| Favicon & brand asset files | |||
| 1 logo concept & brand colour system | — | — | |
| Mini brand guideline | — | — | |
| Up to 3 custom templates | — | — | |
| 15 days post-launch support | — | — | |
| 2 logo concepts & full style guide | — | — | |
| Social-media templates included | — | ||
| Upsell & wishlist blocks | — | ||
| Up to 6 custom templates | — | — | |
| 30 days post-launch support | — | — | |
| 3 logo directions & full brand system | — | — | |
| Unlimited custom templates | — | — | |
| Custom app & integration placement | — | — | |
Scope, charges & what's not included
What's designed, what's built, and charges outside scope.
What's Delivered
- Logo concept(s), final files, and colour palette.
- Typography system and documented style guide.
- Custom homepage & template design, built from scratch.
- Reusable sections styled to your brand system.
- Favicon and core brand asset files.
Identity + Theme vs. Standalone Options
- Custom Theme Setup alone builds the theme without a new brand identity.
- Branding & Store Setup (website design package) covers identity + a standard store build, not a fully custom theme.
- This service is the combination — a full identity, wired directly into a fully custom theme.
Not Included
- Technical SEO architecture (see Custom Theme + SEO).
- Paid advertising creative.
- Product photography.
- Packaging design beyond what's listed in your tier.
Additional Charges
- Additional logo concept: ₹5,000.
- Additional social-media template: ₹1,500 each.
- Product packaging design: ₹8,000–₹20,000 per SKU.
- Additional custom template: ₹7,500–₹20,000.
Payment Terms & Guarantees
- 50% advance, 50% before final handover.
- Brand brief, references, and product catalogue needed before design work begins.
- Up to 2 rounds of revisions included on logo concepts; additional rounds quoted separately.
Frequently asked questions
A Brand and a Store, Built Together.
Tell us about your brand and products. We'll come back with a scope, timeline, and fixed price — free and fast.
