Shopify Store Optimization — Faster. Leaner. Better.
Improve the speed, usability, mobile experience and technical health of an existing Shopify store — without rebuilding it completely.
A Store That Loads Faster and Runs Cleaner.
The same theme and design — audited, cleaned up, and measurably faster.
Faster Load Times
Compressed images, cleaned-up code, and optimized resource loading so pages load faster on every device.
- Image compression and format optimization
- Lazy-loading and resource-loading improvements
- Font-loading optimization
- Homepage and product-page performance improvements
Smoother Mobile Experience
Mobile performance and usability improvements tuned for the majority of your shoppers browsing on phones.
- Mobile usability review and fixes
- Mobile performance optimization
- Advanced mobile optimization at higher tiers
- Tested across real devices before handover
Leaner Apps & Scripts
Unnecessary apps and unused scripts removed so your store carries less weight and loads quicker.
- App and script review
- Unnecessary app cleanup
- Third-party app impact review
- JavaScript and CSS cleanup at higher tiers
Better Cart & Checkout Flow
Cart experience, shipping visibility, and checkout friction points reviewed and improved.
- Cart and cart-drawer experience improvements
- Shipping/return information visibility
- Navigation and search experience review
- Product filters and discovery improvements
Stronger Technical SEO
Sitemap, canonical tags, schema, and crawl/indexation reviewed so Google can find and rank your pages.
- Technical SEO check and audit
- Sitemap, canonical and schema review
- Crawl and indexation review
- GA4, Meta Pixel and Search Console verification
A Documented Before/After Report
Every project ships with a performance report showing exactly what changed and why.
- Before/after performance report
- Optimization documentation at the Advanced tier
- A fixed list of optimization fixes delivered
- Revision rounds included at every tier
Compare the 3 store optimization packages
See exactly what's included at each tier before you pick a plan.
| Deliverable | Essential | Professional | Advanced |
|---|---|---|---|
| Price | ₹19,999 | ₹34,999 | ₹59,999 |
| Delivery | 5–7 days | 10–14 days | 18–21 days |
| Performance audit | ✓ | Detailed | Advanced |
| Image optimization | ✓ | Advanced | Advanced |
| App cleanup | ✓ | ✓ | Advanced |
| Theme-code cleanup | Basic | ✓ | Advanced |
| Core Web Vitals | Review | Improvements | Optimization |
| Homepage optimization | Basic | ✓ | Advanced |
| Product-page optimization | Basic | ✓ | Advanced |
| Collection optimization | — | ✓ | Advanced |
| Navigation optimization | Basic | ✓ | Advanced |
| Cart optimization | Basic | ✓ | Advanced |
| Technical SEO | Basic | ✓ | Advanced |
| Custom sections | — | — | Up to 3 |
| Optimization fixes | 10 | 20 | 30 |
| Revisions | 1 | 2 | 3 |
| Support | 15 days | 30 days | 45 days |
Shopify Store Optimization Packages
Improve the speed, usability, mobile experience and technical health of an existing Shopify store without rebuilding it completely.
Essential Store Optimization
Best for small stores with basic speed & UX issues
Best for: Small Shopify stores experiencing slow performance, basic UX issues or unnecessary apps/scripts.
- Store Audit:
- Existing-store technical review
- Shopify performance review
- Mobile usability review
- App and script review
- Basic theme-code review
- Image-size review
- Basic navigation review
Professional Store Optimization
Best for growing D2C brands needing real UX gains
Best for: Growing D2C brands that need better speed, product experience and overall store performance.
- Everything in Essential, plus:
- Advanced Performance:
- Detailed performance audit
- Core Web Vitals review
- Theme-code optimization
- JavaScript/script cleanup
- CSS optimization
- Third-party app impact review
Advanced Growth Optimization
Best for high-traffic stores with complex functionality
Best for: Established Shopify stores with significant traffic, multiple apps and complex storefront functionality.
- Everything in Professional, plus:
- Advanced Technical Optimization:
- Full storefront performance audit
- Core Web Vitals optimization
- Advanced JavaScript optimization
- Advanced CSS cleanup
- Theme-code restructuring where required
- App dependency review
*Prices are tentative and may vary based on your store's requirements.
Every optimization task, side by side
The complete checklist behind each package — not just the highlights.
| Deliverable | Essential | Professional | Advanced |
|---|---|---|---|
| Store Audit | |||
| Existing-store technical review | |||
| Shopify performance review | |||
| Mobile usability review | |||
| App and script review | |||
| Basic theme-code review | |||
| Image-size review | |||
| Basic navigation review | |||
| Product-page review | |||
| Optimization Deliverables | |||
| Image compression | |||
| Image-format optimization | |||
| Lazy-loading review | |||
| Unnecessary app cleanup | |||
| Unused script review | |||
| Basic theme-code cleanup | |||
| Font-loading optimization | |||
Scope, charges & what's not included
What we optimize, what's out of scope, and how add-ons are priced.
Key Areas We Optimize
- Store loading performance.
- Mobile experience.
- Images and media.
- Shopify theme code.
- Apps and scripts.
- Homepage.
- Product pages.
- Collection pages.
- Navigation.
- Search.
- Cart experience.
- Technical SEO.
- Tracking setup.
Not Included
- Complete store redesign.
- Custom theme development.
- Complete branding.
- Product photography.
- Product-copy rewriting.
- Advanced SEO campaign.
- CRO experimentation.
- A/B testing.
- Paid advertising.
- Custom Shopify applications.
- ERP/CRM integrations.
- Paid apps/tools.
Additional Charges
- Additional custom section: ₹5,000–₹12,000.
- Advanced PDP optimization: ₹8,000–₹15,000 per template.
- Advanced speed optimization outside scope: ₹10,000–₹25,000.
- App replacement/migration: ₹5,000–₹15,000.
- Additional technical development: ₹1,500–₹2,500 per hour.
- Monthly Optimization & Maintenance — Essential: ₹12,000–₹18,000/month.
- Monthly Optimization & Maintenance — Growth: ₹20,000–₹30,000/month.
- Monthly Optimization & Maintenance — Advanced: ₹35,000+/month.
Not CRO, Not a Redesign
- Store Optimization focuses on speed, performance, technical health, mobile usability, store structure and app/script cleanup — not conversion rate, funnel drop-offs, heatmaps, session recordings or A/B testing.
- If the problem is "my store is slow or technically weak" → Store Optimization. If it's "I have traffic but visitors aren't buying" → CRO Optimization.
- Store Optimization improves the existing design and theme — a complete visual transformation is scoped separately as a Shopify Store Redesign.
Payment Terms & Process
- 50% advance.
- 50% after optimization and before final handover.
- A backup/duplicate of the live Shopify theme is created before technical changes begin.
- Performance improvements depend on the existing theme, installed apps, third-party scripts and Shopify platform limitations. No fixed Lighthouse/PageSpeed score is guaranteed unless the store is technically audited first.
Frequently asked questions
Get your free optimization audit
Tell us your store URL and what feels slow — we'll come back with scope, an estimate, and a timeline.
